Alder Table style guide

One system, every page.

Every colour, size and component on this page comes from Automatic.css settings and the kit's component classes. Change a setting and the whole kit follows. This page ships with the kit so your client can see the system too.

01

Colour

Primary is the one brand colour and it sits on interactive things only: buttons, links, eyebrows, icons. Accent saffron is for star ratings and the marker stroke. Everything else is charcoal and cream.

  • –primaryButtons, links, eyebrows
  • –primary-hoverHover
  • –primary-ultra-lightLight bands (bg–light)
  • –primary-lightText on dark bands
  • –primary-darkRarely: pressed
  • –accentStar ratings, highlights
  • –base-ultra-darkText, ultra-dark bands
  • –base-darkDark bands
  • –neutral-ultra-lightPage background (paper)
  • –neutral-lightLines, dividers
  • –neutral-semi-lightDisabled, placeholders
  • –whiteCards, inputs
Paper

Heading on ultra-light

Body text and a button take their colours from the band, not from the component.

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Light

Heading on light

Body text and a button take their colours from the band, not from the component.

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Dark

Heading on dark

Body text and a button take their colours from the band, not from the component.

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Ultra dark

Heading on ultra-dark

Body text and a button take their colours from the band, not from the component.

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02

Type

Wood fire, short menu.

Around fifteen things, cooked properly.

Ember-roasted carrots

Card title and small headings

Lead text sits under a headline and says the one thing the section is about, in a sentence or two.

Body text is Karla at 18px on desktop and 17px on phones, line height 1.55, for reading at arm's length. Headings are Newsreader at weight 600 with tight tracking. Inline links look like this link to the services page, underlined so nobody has to guess.

Small text for captions, notes under buttons and legal lines. Never lighter than this.

Eyebrow label, the literal section heading
03

Buttons

Three weights: primary for the one ask on a page, outline for the alternative, text link for everything else. Verb plus noun labels. At least 48px tall. Hover lifts nothing here, it darkens; the pressed and focus states are in ACSS.

04

Section intro

Every section starts with this component: the literal heading as an eyebrow, the headline as a paragraph, an optional lead and buttons. Alignment and the band colour are props.

Menu

Around fifteen things, cooked properly.

The menu changes with the farms, usually on a Wednesday.

Visit

Haywood Row, by the old print shop.

Five minutes on foot from the Grove Arcade.

05

Cards

Review cards

  • The carrots are the reason we came back.

    A short menu where everything has a reason to be on it. We ordered most of it between four people and argued about the last piece of flatbread.

    Camille R., Google review
  • Loud enough to feel alive, quiet enough to talk.

    We booked the back room for my father's seventieth. They wrote the menu with us and nobody had to wave anyone down all night.

    Jonah M., Google review

Process cards

  1. Tell us the date and the number

    The back room seats up to 24. The whole restaurant takes 70.

  2. We write a menu with you

    Three or four courses for the table, built around what the farms have that week.

  3. One price a head

    Food, service and the room in a single number. Drinks are on a tab or a package.

  4. We look after the night

    One lead for your party from the first drink to the last coat.

06

Talking points

  • One wood oven

    Oak and hickory, lit at noon. Everything on the menu passes through it or beside it.

  • Six farms within an hour

    We print their names on the menu and change it when their fields do.

  • A short menu on purpose

    Around fifteen things a night, so each one gets cooked properly.

07

Contact details and FAQ

Do you take walk-ins?

Yes. The eight counter seats and the bar are never booked. Tables are held for reservations until fifteen minutes past the time.

Can you cook for allergies?

Tell us when you book and again when you sit down. The kitchen handles nuts, gluten, dairy and shellfish, so we cannot promise a trace-free plate.

Is there parking?

Street parking on Haywood Row and a public deck two blocks north. We are a five-minute walk from the Grove Arcade.

08

Media

Images are always in a figure. Cards fix the ratio (4:3), heroes use 3:2, square tiles are square. Corners come from the ACSS auto radius, so the client cannot upload a square-cornered photo by mistake.

The oven
The oven, lit at noon.

Reserve a table

Come and sit by the fire.

Tables for dinner Wednesday to Sunday, lunch at the weekend. The counter is always for walk-ins.